Archive for the ‘Case Studies’ Category.

If You Link To Me I’ll Sue You!

by Paul Wilson

If You Link To Me I’ll Sue You!

backlinks03jpg Have you ever wondered what the web would be if it was run by lawyers? Nah, me neither, but I received a tiny glimpse of what it might look like when a friend emailed me Advanstar’s Terms of Use for Linking. My friend wanted to be sure that her company was compliant to Advanstar’s Gestapo like terms.

At first, I thought my friend was kidding. Then I read Advanstar’s terms. My favorite is:

“Advanstar may at any time, in its sole discretion, without cause, revoke your right to link to any pages on this Site. In such event upon request, you agree to immediately remove all links to this Site”

 
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My Own Challenge: Creating One Massive List of Lists

by Paul Wilson

See The Mother of All Lists.

Darren Rowse over at Problogger is doing another “31 Days to Build a Better Blog.” In his second lesson he encouraged those participating to create a list post and then to submit the list into the comments of his post.

By the time I submitted my own list there were hundreds of lists already submitted (553 to be exact). Being that I recently became a father in the last few days sleeping has become a luxury. This being the case, I decided to take advantage of my sleepless nights and compile all the lists that were in Darren’s comments.

 
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Marketing Lessons We Can Learn From a Thief

by Paul Wilson

Marketing Lessons We Can Learn From a Thief

My good friend emailed me the below excerpt a while ago:

I was woken up about 6:30 with a banging on my door (my neighbour) telling me that my car had been broken into and so was hers and the cops were on their way. I panicked at first thinking of my golf clubs in the trunk.. However when I got down there aside from a car full of glass from the broken window, and a massive rock (I mean like a boulder) in my front seat nothing was stolen.. Not even my ipod sitting on the front seat. Stupid junkies looking for cash it had to be.. They did not take anything at all.. even my neighbours camera was sitting on the front seat and they did not take that.. It was more than super annoying..

This real-life story is a great analogy to modern day web marketing. It is not a far stretch to liken us marketers to a thief taking using a large rock to smash through our users realities. Yet, how often do we leave behind the most valuable objects. We are so focused on our own agenda that we miss the obvious. As with my friend, in the end we only annoy our users because we are not taking what they expect us to take.

 
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Internet Marketing: Bad Advertising

by Paul Wilson

Internet Marketing: Bad Advertising

I had to laugh when I came across the error in this ad. It makes it even more funny that the ad is promoting an institution of “Higher Education.” Let this be a lesson to always proof read your ad campaigns before launching them. ~Paul W.

A badly done banner ad--spel chekc poepl

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Internet Marketing: Marketing Lessons From a Thief

by Paul Wilson

Internet Marketing: Marketing Lessons From a Thief

My good friend Jenny emailed me the below excerpt last Friday morning:

I was woken up about 6:30 with a banging on my door (my neighbour) telling me that my car had been broken into and so was hers and the cops were on their way. I panicked at first thinking of my golf clubs in the trunk.. However when I got down there aside from a car full of glass from the broken window, and a massive rock (I mean like a boulder) in my front seat nothing was stolen.. Not even my ipod sitting on the front seat. Stupid junkies looking for cash it had to be.. They did not take anything at all.. even my neighbours camera was sitting on the front seat and they did not take that.. It was more than super annoying..

Marketing Theif

 
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What is the Point of On Site Optimization?

by Paul Wilson

What is the Point of On Site Optimization?

flowers1.jpgRecently I was invited to teach web marketing at a local community college. When asking the class what the first step of marketing was I received an overwhelming answer of SEO.

This seems to be the vast perception of internet marketing. However, there are actually two steps one should take before even beginning search engine optimization. With this post I want to focus on the On Site Optimization (or OSO) step (the other step I will discuss in a later post).

OSO is a critical step to initiate before even attempting SEO. The reason for this is that OSO focuses on conversion; whereas SEO focuses on traffic. No matter how much traffic you get if you don’t have conversion it is pointless.

 
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The Importance of Correct Branding

by Paul Wilson

The Importance of Correct Branding

The last several posts have been about my mistake in not branding my blog right. Recently I stumbled across a cool website, brandidentityguru.com, that helps you determine how strong your branding is.

There were several things that I found really interesting. First, was the Branding Test. This little quiz has you go through 12 questions trying to assess the strength of your brand. I first quizzed MyMarketer.net but the questions were much more tailored to business than a blog (though there were several questions that helped). So I decided to assess Oracle’s marketing branding, since I work with the marketing department so much. Below is the outcome, keep in mind that the outcome is skewed to my opinion:

branding.jpg

 
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Wikipedia Musings

by Paul Wilson

Wikipedia Musings

wikipedialogo.jpg Wikipedia is an interesting beast when it comes to marketing. I’ve learned this lesson from the article Scott wrote on me in Wikipedia.

My business partner Janet completely freaked when she heard that I had blogged about being on Wikipedia. Janet blogs daily on Wikipedia for Podango and felt from her research that anyone who boasts about being in Wikipedia gets removed.

Sure enough, not two days after blogging about being in Wikipedia someone tried to delete the Wikipedia article. I am not quite sure why the article wasn’t just outright deleted, but rather a notice was posted that if the author didn’t respond the article was going to be deleted.

 
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Case Study – How Your Domain Name Gets Stolen (Part 3)

by Paul Wilson

Case Study – How Your Domain Name Gets Stolen (Part 3)

domain01.jpg Before I go into the results of the case study I want to personally thank those that participated. For two weeks I had a core group of volunteers who faithfully checked on five different whois search engines. Their assistance and suggestions really helped in putting all this together. To get some background on the case study read this post and this post.

My case study was based on the belief that shady whois search engines were being pinged whenever a domain search was being conducted. If they saw numerous pings they would snatch the domain and try to sell it back to you.

With this belief, a group of about 20 people for two weeks did whois searches on specific terms. Here are the terms and the whois search engine we tried the terms in:

 
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Corporate Rumors—Apple, Yahoo, & IBM!

by Paul Wilson

Corporate Rumors—Apple, Yahoo, & IBM!

corplogo01.JPG The rumors are happening again. Yesterday, Slashdot reported that Apple’s stock dropped today because of a fake e-mail.The fake e-mail purported the delay of Leopard, the next version of Mac OS X. The e-mail also declared a delay for the iPhone, perhaps the most hyped gadget of all times.

The e-mail went out to thousands of Apple employees and one of the employees forwarded it on to the online magazine Engadget. Engadget published the information and Apple’s stock dropped 2.2% in mid-afternoon trading.

Does anybody else find it as strangely coincidental that this is the third false rumor that has affected a billion dollar company within a three-week span?

 
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