Archive for the ‘Marketing News’ Category.

The Law of the Harvest and MyMarketer

by Paul Wilson

The Law of the Harvest and MyMarketer

After five years of blogging on anything and everything related to the Internet, MyMarketer has undergone a new focus and look. The focus is geared around my philosophy of how to be successful with web marketing.

Over the last decade I have seen, and have been guilty of participating in, many get quick or get rich marketing campaigns. It is a rare day that one, if any, have succeeded to bring the desired results to those who participated in them.

However, contrast these glitzy empty marketing strategies, with the marketing principles surrounding the laws of the harvest. Time and time again I have seen people climb to the top of their game and achieve their marketing goals by following the first law of the harvest: You Reap What You Sow.

 
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Google Trap Proves Bing is Copying

by Paul Wilson

Google Trap Proves Bing is Copying

Search Engine Land’s Danny Sullivan reported today that Google setup a “honeypot” to prove that Bing is copying its search results. According to Danny’s article Bing does not deny Google’s allegations:

“Opt-in programs like the [Bing] toolbar help us with clickstream data, one of many input signals we and other search engines use to help rank sites. This “Google experiment” seems like a hack to confuse and manipulate some of these signals.”

 
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The gFTC (Google Federal Trade Commission)

by Paul Wilson

The gFTC (Google Federal Trade Commission)

A little while ago my friend, Reina, asked about my thoughts concerning the recent change in the FTC advertising guidelines. I have a strong opinion on why I feel the FTC is meddling with bloggers (and other web entities). Below is my answer to her question. It may come across a bit as conspiracy theory, but I don’t believe I am wrong (I guess conspiracy theorists usually believe they are right).

REINA: So today is slow at work so I was going back through all my emails at work and found an article about changes in FTC guides regarding web endorsements. I’m curious if you’ve heard about this, if so, what your thoughts are on it, and also how it has affected blogging and advertising. Have you noticed a difference? Is this sort of thing enforceable or will it be online business as usual? The article made me think of you. Just curious what your thoughts are. Here’s the article.

 
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Yahoo Fail

by Paul Wilson

 
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Google Has Penalized Themselves

by Paul Wilson

Google Has Penalized Themselves

googlolopoloy (click on the links to see the top 100 google results)

My good friend over at The Flaming Monkey Nostrils Blog (you’ve got to love blog names these days) brought this to my attention about 20 minutes ago. He had me do a search for “google keyword tool” and google.com doesn’t show up. I always use the google keyword tool and usually type in “keyword tool,” since they always rank #1. However, when I did a search they did not show up.

I then tried google translate, google labs, google analytics, google maps, and google earth. Not one had the dot com show up. The dot uk or dot org might show up but never the dot com. The real kicker was when I did a search for just Google and only the dot org showed up in the top 100 results. I can only imagine that google’s own algorythm has penalized its very own domain. That’s a big fat FAIL on Google’s part!

 
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Web Marketing Done Poorly

by Paul Wilson

Web Marketing Done Poorly

I have made my fair share of spelling mistakes in my own marketing campaigns. So, it is somewhat heart warming to see large corporations make similar mistakes. I found this gem in an email newsletter I received, which boasts of a readership of 78,000. The true irony though, is that this is an ad from an institution promoting “Higher Education.” What a hard lesson to learn in proof reading your ads before launching them. ~Paul W

Related Posts:

 
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The Day Search Engines Died!

by Paul Wilson

The Day Search Engines Died!

Recently I was asked by a friend: “What do you think is the greatest way to become well known on the web?” I thought this was a post worthy question, and something I have recently given great thought to.

Obviously, using SEO with a lot of my websites I would advise becoming number one in Google. However, this really isn’t the right answer to the question; nor, is it a good answer. It isn’t difficult to rank high in the search engines, but just because you are able to rank doesn’t mean people will remember you. I personally can think of several of my own sites that rank number one but are far from rememable!

To me the real answer to this question is—originality and foresight. It sounds like an easy answer, but it seems a lot of people struggle coming to a similar conclusion. The Internet is littered with unoriginal spammy sales pages that will do anything to get your credit card and email, in order to bother you for eternity (check out: BuyMyStupideBook.com to see a great parody on this aspect of the web). This being the case, the web is starving for originality/foresight.

 
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Search Engine News: Google—A God or My First Born’s Name?

by Paul Wilson

Search Engine News: Google—A God or My First Born’s Name?

Google is God

My business partner, Janet Meiners, recently did a post on Marketing Pilgrim that talked about a new religion—Googlism. Of course, this is a spoof done by Google, nonetheless, I felt it gave an adequate portrayal of Google’s popularity.

A while ago, I was so enamored with Google, and their superiority as a company that I wanted to name my first born Google DotCom Wilson. If it was a boy I was going to call him Goog, and if a girl Dotty—pathetically geeky, I know.

 
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Top 10 Reasons Of Why You Should Be Excited About Yahoo Mail Unlimited

by Paul Wilson

Top 10 Reasons Of Why You Should Be Excited About Yahoo Mail Unlimited

In March I wrote about Yahoo’s announcement of unlimited space for their email accounts. This week Yahoo has stated that the migration to an unlimited reality has began. Yahoo has promised to have everything moved by the end of August.

I am not sure people are aware of the monumental significance of what Yahoo is doing. So, true to the fashion of the Internet, I am going to give the top 10 reasons of why you should be excited about Yahoo Mail Unlimited:

10. You no longer need to have 10 email accounts to store everything.
9. You finally will now have space for all the spam you receive.
8. Terry Semel will have enough storage for all his resumes.
7. You now have a place to store your extra Gmail emails.
6. You finally can save all the emails you are never going to read again.
5. The Billionaire Russian widow will have room for all the helpful emails she receives in spending her fortune.
4. You don’t care now that your mother sends you 12 gigabyte emails.
3. You no longer have to worry about salvation—Yahoo owns your soul!
2. Yahoo has finally done something worthy of Google copying.
1. When Yahoo “accidentally” erases your emails you will have a legitimate excuse for suicide.

 
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Top 10 Reasons Yahoo and Microsoft SHOULD Merge!

by Paul Wilson

Top 10 Reasons Yahoo and Microsoft SHOULD Merge!

Yahoo Microsoft Merger On Friday rumors were flying across the websites of the New York Post and The Wall Street Journal of renewed merger talks between Yahoo and Microsoft. Both Yahoo and Microsoft refused to comment on the rumor, but as Friday came to an end it became apparent that something was brewing between the two companies. According to one article, “[Microsoft is] tired of being left at the altar. They now seem more willing to extend themselves via a transaction to get into the game.”

This is really interesting to say the least (not to mention really good for Yahoo’s stock)! I read a lot of articles concerning these rumors, and most of them felt that it would be a bad move for either company to merge.

I am not sure that I agree. Below are the top #10 reasons of why I think Yahoo and Microsoft should merge:

 
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