Archive for the ‘Analytics’ Category.

How to Measure a ROI on your Social Media Marketing

by Paul Wilson

How to Measure a ROI on your Social Media Marketing

Several years ago I worked for a large healthcare company managing their digital marketing needs. When I began the they had over a $1M+ set aside for paid search. However, this was the only internet marketing they were doing. For them doing Google Adwords and Bing Ads was an easy sell because paid search had baked into their systems an easy way to show a RIO.

During my time there I championed for the company to embrace SEO and social media marketing. By the time I left I had won the SEO battle, but social media was an entirely different story.

 
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