From 2005 to 2008 I successfully ran a “one man shop” web development company with only knowing the basics in web design and development. However, what I didn’t know in design and programming I made up by thoroughly knowing outsourcing, crowdsourcing, and project management. If you look at my gallery page you will see just a few of the projects I did during that time.
I am often asked to teach these business methods to others, and over the years I have developed a series of lessons to help facilitate these requests. I have been meaning to publish these lessons as an ebook, but with all that is currently going on in my life I don’t see it happening any time soon. So, instead of waiting for that someday to come I have decided to publish the lesson that is most requested—crowdsourcing.
Basically, crowdsourcing is utilizing the masses to do a task. For example, threadless.com uses a community of designers for each of their t-shirts. The designer who has a design selected from the crowd receives royalties from Threadless when the t-shirt is made and sold. Another good example of a company who truly understands crowdsourcing is Quirky.com. Quirky created a business model that has the crowd come up with new inventions. The invention that is selected will be made and marketed, and like Threadless, the inventor gets a royalty.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure