Archive for the ‘Content’ Category.

How File Injection Attacks Hurt Search Rankings & How to Overcome it

by Dr. Matthew Memmott

How File Injection Attacks Hurt Search Rankings & How to Overcome it

Editor’s note: This is a guest post from Dr. Matthew Memmott, a nuclear scientist by day and web marketer by night, whose post is on the hard lessons he learned on fixing a website after it has been hacked.

I had been complacent. I’d been hearing horror stories for nearly two years about the problems with having a website hacked. For as long as I’ve been dabbling in Internet marketing, I was warned time and again that my websites were under constant threat from some unknown villain just waiting to get into my files. Nothing had happened for 2 years, and I figured that nothing really WOULD happen, but I was wrong, and it was a costly misstep. I’m primarily writing this as a warning about what to look for, and what you can do to minimize the time that your website spends at the bottom of the rankings after being hacked.

I have been working with a WordPress site that specializes in online colleges and universities for a couple of years. Since the beginning of this year, I’d been enjoying a rank of 3 or higher on my primary keywords, and life was good. However, a little under a month ago, I noticed that my website dropped to about 30 in the Google rankings for my primary keyword. In addition, a Google search for any keyword showed the website with dramatically decreased rankings, followed by a link that read “this site may be compromised,” as seen below.

 
Continue Reading...Comments Share :

WordPress Categories Versus Tags

by Paul Wilson

Tags are often a misunderstood element of WordPress. Many people for some reason use tags and categories interchangeably, which dilutes the point of either function.

The way I like to explain the relation of tags and categories to your blog is that of a book with chapters and an index. Categories are the chapters to a book and tags are the index to the same book. Categories should focus on high level segregation; whereas, tags are more on the granular bases with your information division.

The amount of tagging is really dependant upon the content, but if you are only adding one tag to a post you are not optimizing the value of the tag and might as well just use your categories. Having multiple tags provides several entries in your blog’s content “index,” and makes it easier for the post to be found.

 
Continue Reading...1 Comment Share :

Possible Reasons of Why You Should Seed Your Blog’s Footer

by Paul Wilson

If you look at the footer of MyMarketer you will notice something you might not have seen before—three miniature articles. The articles you will find focus on three areas: blog content, general web marketing, and search marketing. The titles of the articles are: Tips on Creating Great Content, How To Do Web Marketing Better, and Top Search Marketing Mistakes.

These are not your typical blog articles, but rather seriously condensed posts that are roughly 130 to 150 words and use about 20 lines of space. I call these mini articles Footer Seeds, and as far as I am aware this technique isn’t really being used in the blogosphere.

I decided to create these Footer Seeds for several reasons. First, I needed something to place in my footer. In the previous design I placed my social media efforts down at the bottom, and after I redesigned MyMarketer I moved my social media spots up to the sidebar. The new design focuses much more on the importance of social media and I felt it was pertinent for visitors to easily know where else to find me on the Internet (which wouldn’t have been achieved in the footer).

 
Continue Reading...Comments Share :

My “Meat & Potatoes” Plugins

by Paul Wilson

My “Meat & Potatoes” Plugins

I’ve come to conclude that every year I need to evaluate my WordPress plugins and decide what’s valuable and what is excess. Sometimes I get in a rut and use the same plugin over and over without looking at what has recently been developed.

Recently, I have done a plugin inventory and realized there are a lot of really cool plugins that I could be using (and some old ones that are no longer necessary). From this inventory I have updated what I call my “Meat & Potatoes” plugins. These are the plugins that I use on most every new blog install. I say I add these plugins with most blogs because there are two types of blogs people setup—blogs that want comments and blogs that hate comments.

 
Continue Reading...4 Comments Share :

How to Quickly 301 pages in WordPress

by Paul Wilson

How to Quickly 301 pages in WordPress

Lately, I have been getting a lot of requests on how to 301 pages in WordPress. It is actually a really simple process, but a step that makes it even easier is using a plugin titled, WP htaccess Control.

This plugin makes optimizing your .htaccess file very easy, and therefore, I have added it to my “meat and potato” plugins I use to setup every blog with. I will have to write another post on what all the features are, but in short this plugin gives you access to your .htaccess file via your WordPress admin dashboard.

To setup a 301 with the WP htaccess Control plugin, you need to go to the plugin admin (titled WP htaControl). Here go to the third menu (custom htaccess) and enter the following code (be sure to change the structure and domain for your circumstances:

 
Continue Reading...4 Comments Share :

11 Tips on How to Improve your Business Blog

by Paul Wilson

11 Tips on How to Improve your Business Blog

Recently, I was looking through my draft folder on mymarketer, which holds all the posts ideas I’ve wanted to write but saved for a slow rainy day. I noticed that my oldest blog post idea dates back to August of 2007. I feel 33 months is a bit too long for a draft idea to stay dormant, and obviously that slow rainy day isn’t coming anytime soon.  The occasion has come to blow off the cobwebs and allow this idea to come to fruition.

My idea stemmed from an article in the Wall Street Journal, which gave some interesting data about the importance of business blogging.  I have always had a keen interest on this subject. Mainly, because business blogging is what really launched my Internet marketing career. Having seen a great deal of success with blogging, I am an avid believer that, if done correctly, blogging can be a great online tool for boosting a business’s bottom line.

It is interesting to see that almost three years later the debate continues concerning the importance of businesses utilizing blogging as a resource and a business tactic. Having just left corporate America I still believe that business blogging is not used enough as an online tool. With this in mind below are my 11 tips on how to fully take advantage of blogging as a resource for your business:

 
Continue Reading...1 Comment Share :

How to Have Code Display in Your Post

by Paul Wilson

How to Have Code Display in Your Post

If you look at my last two post (see here and here) you will notice that in one post I am displaying my code as an image and the other as regular text. In fact, looking at my last entries before the last one they were all images. Every time I tried to add the code to display wordpress would read it as regular code and make my post look funky.

I finally got wise and found a plugin that allowed me to show my code without messing everything up. The plugin is Code Everything and it is super easy. Basically, all you do is add <code> before and </code> after your coding example, and walla you see the example you want to show. I know this really is insignificant, but you have no idea how much time that this little plugin saves me (and hopefully you).

Related Posts:

 
Continue Reading...Comments Share :

How To Add The Theme Editor To WordPress MU

by Paul Wilson

How To Add The Theme Editor To WordPress MU

For the last several years I have been working on a wordpress MU project that seems to be the bane of my existence. I will work on it non-stop for several days, and then leave it alone for a few months and then go back and find errors that I hadn’t noticed before. It is really frustrating but some day I will actually finish and launch this project.

One of my biggest issues though, is my desire to have the theme editor active while I am in the development phase. Obviously, it is not wise to have the theme editor available when you launch a community. Having your theme editor global allows any user the ability to change the theme for your whole community. Yet, I spend a lot of my time in the wordpress admin area and having to jump from admin to ftp is annoying (yes, I admit I am lazy, efficient, but lazy).

Anyway, WordPress MU deactivates the theme editor by default. Since I go periods of time without touching MU when I come back I have to update my wordpress instance. Every time I lose my precious theme editor, and every time I have to dig through Google to find the solution to bring it back.

 
Continue Reading...Comments Share :

Cool Auction Solution for your Blog!

by Paul Wilson

Cool Auction Solution for your Blog!

auction-tag One of my favorite things to do is to find wordpress plugins. In fact, the plugins are what made me fall in love with wordpress. There are so many things that you can build and do with plugins. The nice thing is that you don’t have to pay someone to create these programs. I always tell clients, when I am using wordpress as their CMS solution, that there is probably few things they will ever need to build since the wordpress opensource community is so vast.

Currently, I am creating a finance website and was asked to include an auction into the site. Surprisingly, there are not a lot of auction plugins. However, I did find a plugin I was impressed with—wpauctions.com (yes, this is an affiliate link). Unfortunately, to get all the plugin’s functionality you need to put down $40 (they do have a free version you can use to test drive the plugin).

However, for me it was worth it because it added an additional layer to the overall site. The function that was valuable for me was the ability to put an auction into any of my posts or pages. I have a real gripe with ecommerce solutions that require a defined page or post that I am restricted to.

 
Continue Reading...Comments Share :

Fixing WordPress Image Caption Issues

by Paul Wilson

Fixing WordPress Image Caption Issues

Earlier this year I wrote about a quick way to fix wordpress themes that wouldn’t wrap text around your images correctly. It was just snidbit of code that you dropped into your style sheet, but it worked like a charm. I have since used the code on several free themes.

Recently, I was having issues with a couple wordpress themes not being able to use the caption section with the image function. Here are some screen shots I created for a friend showing the problem I was having:

Looks Fine in the Post Editor

 
Continue Reading...Comments Share :