Archive for October 2007

Internet Marketing: SEO Friday

by Paul Wilson

Internet Marketing: SEO Friday

All Knowing Google What is SEO Friday?

I spent a little time this morning going through an ebook written in 2002. The main premise of the ebook was a list of 100 websites that you probably didn’t know about but should. I went through all 100 sites and learned that over half the sites no longer existed. It was sad too, many of the sites had great ideas. Yet, alas, the abandon dreams that have littered the Internet over the last five years is vast.

This morning’s surfing adventures helped me realize the importance of SEO Friday. Five years ago SEO was quite different than what we have today. Many of the black hat tactics of today were gaining serious momentum and popularity not to long ago (cloaking comes to mind).

 
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The Plague of Being A Small Business

by Paul Wilson

Recently a company contacted me about my consulting services. After talking with the president of the company I realized that the this business was doomed to stay as a small business. The main problem was that the company didn’t understand the concept of calculated risk.

After working for years with small businesses I’ve learned several things that stop businesses from growing. I once heard a millionaire state that if you are not growing you are dying.

So how do you keep your company growing? Great question, and the right answer would be continual sales and marketing. I know that this seems basic, but it surprises me how many companies don’t realize that these two elements are the blood of the company.

 
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Internet Marketing: SEO Friday

by Paul Wilson

Internet Marketing: SEO Friday

Browser Results – This blog post is about ranking sites depending on the browser you are using. I’ve noticed recently with my sites that depending on the browser with Google my ranking varies. Below is a graph from the post that shows how much results vary from browser to browser.

browser results

Devaluing Directories – It seems that Google is targeting directories. This article shows how Google seems to be manually de-listing directories that allow paid links. If this is true this will affect a lot of web marketers and how they try to link.

 
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Internet Marketing: SEO Friday

by Paul Wilson

Internet Marketing: SEO Friday

full size cartoon

True SEO work

Google Analytics – I actually found this plugin a few weeks ago, and implemented it into my blog. It’s quite nice because it automatically generates your tracking code for every post you create. Before installing Google Analytics I used the BAStats and found it to be buggy and rather inaccurate. So far I have been quited please with Google Analytics. However, there are many of you out there that prefer that Google doesn’t know your stats. I am told that HitWise provides a good analytics package.

 
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Search Engine News: Google—A God or My First Born’s Name?

by Paul Wilson

Search Engine News: Google—A God or My First Born’s Name?

Google is God

My business partner, Janet Meiners, recently did a post on Marketing Pilgrim that talked about a new religion—Googlism. Of course, this is a spoof done by Google, nonetheless, I felt it gave an adequate portrayal of Google’s popularity.

A while ago, I was so enamored with Google, and their superiority as a company that I wanted to name my first born Google DotCom Wilson. If it was a boy I was going to call him Goog, and if a girl Dotty—pathetically geeky, I know.

 
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