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Archive for April 2009

Apr 06, 2009

My Blog Pitch—Understanding MyMarketer.net by Paul Wilson

Welcome to MyMarketer, the blogging cubicle of Paul Wilson! Please feel free to subscribe to my rss, or let me know if you have any questions. Thanks for visiting! blog-pitch It has been an interesting journey trying to find the purpose of MyMarketer.net. If you look at some of my earlier posts, you will see that I am all over the board. Mixing personal, with hobby, and professional. It actually took me a year to really find my voice with mymarketer—and then I sold it. I thought it would be easy to pick up my voice with another domain, but I was wrong. First, it took me sometime, and several domains, before I could find a place to call home. However, it wasn’t mymarketer.net. I worked hard to find the unique voice for that domain.

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Apr 01, 2009

Happy April Fools! by Paul Wilson

aprilfools2 Related Posts: Merry Christmas From MyMarketer Yahoo Fail Web Marketing Done Poorly

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• Tips On Creating Great Content

  1. Blog differently

  Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example: 3 Doors Down—A True SEO Music Video Ü

  2. Blog imperfectly

  Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan

  3. Blog the future

  Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!

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• How To Do Web Marketing Better

  Adapted from How To Work Better

  1. Be unique
  2. Give more than you take
  3. Do one task at a time
  4. Find and resolve problems
  4. Access others' knowledge
  5. Listen to feedback
  6. Learn to be inquisitive
  7. Test, test, test
  7. Distinguish sense from nonsense
  8. Grow from mistakes
  9. Accept change as inevitable
  10. Befriend your competition
  11. Study different industries
  12. Learn to build not game
  13. Understand the motivation of emotion
  14. Work for yourself
  15. Build loyalty
  16. Don't fear failure
  17. Study the past, critique the future
  18. Ignite users' curiosity
  19. Allow creativity to flourish
  20. Never give up

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• Top Search Marketing Mistakes

  PPC

  * Mistaking CTR for Conversion
  * Not using negative keywords
  * Unoptimized landing pages
  * Using all default settings
  * Ignoring tracking results
  * Not using Geo-Targeting
  * Not using Day Parting
  * Not proofreading your ads
  * Only using Broad Match
  * Giving up too soon

  SEO

  * Unoptimized title tags
  * Poor content
  * Slow site speed
  * Ignoring social media
  * Forgetting about conversion
  * Not staying current on SEO changes
  * Using splash pages
  * Overuse of Ajax
  * An unbalanced backlink profile
  * Ignoring site structure

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