Archive for June 2009

Google Rankings and the Search Traffic you Receive

by Paul Wilson

Google Rankings and the Search Traffic you Receive

I was cleaning off my computer desktop this morning and came across the below graphic. I read hundreds of seo websites each day (both for work and recreation), so I have no idea who to credit this image to or how accurate it is—we all know this isn’t something Google published themselves. Even if it isn’t official, it does a great job portraying my own personal websites and exactly how much traffic they receive depending on their rankings. Hope it helps! ~Paul W.

traffic-by-rank

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7 Questions to Ask in Finding the True Value of a Domain

by Paul Wilson

7 Questions to Ask in Finding the True Value of a Domain

domain_for_sale Yesterday, a friend came to me with an interesting question. His company was approached by a small competitor wanting to sell their website. They competitor said they would sell the website for just over a million. My friend was charged with finding out if the website was worth that much.

Due to sensitivity, I can’t share the site but I can share the questions I asked to help my friend gauge whether it was worth buying the website. Do understand that these questions come completely from a web marketing perspective. I know there are other questions you should ask, to find the full value. However, the below questions are a good guide to get you started.

1. What is the domain? When it comes to SEO the actual domain name is important. If the domain is a high traffic keyword than it is worth more. Many people in the SEO world think that exact keyword matching is dead when it comes to domains (and with hyphens it is). For the past year I have tested this notion and found it is not true. If you have an exact match keyword as a domain, you will find that it is 10 to 40 times easier to rank on that particular keyword depending on your niche. The best thing you can do is to use a free keyword tool and check out the traffic the domain has as a keyword. This will determine a lot the value of the domain, particularly, if the domain has nothing hosted on the site.

 
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