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Archive for August 2009

Aug 06, 2009

The Problem of Sustainability by Paul Wilson

Welcome to MyMarketer, the blogging cubicle of Paul Wilson! Please feel free to subscribe to my rss, or let me know if you have any questions. Thanks for visiting! problems_080609b No matter how great and destructive your problems may seem now, remberer, you're probably only seeing the tip of them. So, this last week I have been in Las Vegas taking a Java Boot Camp course.  Frankly, it has been a rough go for me. Having been on the marketing side for so long my mind just doesn’t want to simulate into the “everything must have a defining class” universe.

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• Tips On Creating Great Content

  1. Blog differently

  Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example: 3 Doors Down—A True SEO Music Video Ü

  2. Blog imperfectly

  Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan

  3. Blog the future

  Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!

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• How To Do Web Marketing Better

  Adapted from How To Work Better

  1. Be unique
  2. Give more than you take
  3. Do one task at a time
  4. Find and resolve problems
  4. Access others' knowledge
  5. Listen to feedback
  6. Learn to be inquisitive
  7. Test, test, test
  7. Distinguish sense from nonsense
  8. Grow from mistakes
  9. Accept change as inevitable
  10. Befriend your competition
  11. Study different industries
  12. Learn to build not game
  13. Understand the motivation of emotion
  14. Work for yourself
  15. Build loyalty
  16. Don't fear failure
  17. Study the past, critique the future
  18. Ignite users' curiosity
  19. Allow creativity to flourish
  20. Never give up

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• Top Search Marketing Mistakes

  PPC

  * Mistaking CTR for Conversion
  * Not using negative keywords
  * Unoptimized landing pages
  * Using all default settings
  * Ignoring tracking results
  * Not using Geo-Targeting
  * Not using Day Parting
  * Not proofreading your ads
  * Only using Broad Match
  * Giving up too soon

  SEO

  * Unoptimized title tags
  * Poor content
  * Slow site speed
  * Ignoring social media
  * Forgetting about conversion
  * Not staying current on SEO changes
  * Using splash pages
  * Overuse of Ajax
  * An unbalanced backlink profile
  * Ignoring site structure

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