Archive for November 2009

Why Smoking Is GOOD for you and the Advertising Behind it

by Paul Wilson

Why Smoking Is GOOD for you and the Advertising Behind it

With all the brilliant ways to do web marketing I am amazed that banner ads are still alive. We see them every where, so someone still finds impression advertisement effective. For me the banner ad was born dead (or at least mostly dead ūüėČ ). Even back in the 90’s I never clicked on them, I felt they were invasive¬†and annoying (as I assume that a lot of people do).

Yet, like spam, banner ads penetrate the masses with nothing more than¬†sheer¬†brute force and undodged determination. Whether it is with the old static skyscraper ads or the new interactive—play a game or punch President Bush—banners, you cannot but surf a few popular websites without being annoyed by them.

The other day I clicked on my first banner ad in over a decade. The ad copy stated: “Warning: Smoking Can Used To Kill You” (see actual ad below). I looked at the ad for a long time before clicking on it. First, I was trying to tell myself that I didn’t need to encourage businesses using intrusive advertising to get my attention. Second, I was trying to figure out what the ad’sangle was. Finally, my curiosity won and I succumbed to yet another marketing scheme and clicked on the banner.

 
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Google Page Rank Still Means Something

by Paul Wilson

Google Page Rank Still Means Something

yodas-page-rank I find it fascinating how everyone is trying to kill page rank, including Google. I was just reading a blog that shared, “Page rank means nothing.” The blog further states:

“Ya, I said it. It‚Äôs a loose comparative tool for relative sites but does not rank the site‚Äôs productivity. A less than google-perfect site can still be making tens of thousands of dollars. I know this because one of my sites has well over 550,000 in traffic monthly and ranks #1 out of more than 2 million sites‚Ķ and has a PR of ‚Ķ. ready for this? PAGE RANK 2.”

I don’t doubt the blogger when she say that she is getting “550,000 in traffic monthly” and that her site “ranks #1 out of more than 2 million sites.” What I seriously doubt though is that all that traffic comes from just one single #1 ranking keyword. If so, that single keyword is very unlikely to be “low hanging fruit,” that a page rank 2 site can easily snatch up.

 
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