Archive for June, 2010

Can Personalized Marketing Go Too Far? Teacher Sells Advertising on Test Pages.

June 30 20103 Commented

Categorized Under: Marketing Ideas, Web Nonsense, Xtra

I know the economy is struggling, but I was a bit surprised when I stumbled across a NPR story of an Idaho high school selling advertising on their test sheets. It has been over a year since this was reported and I am curious to know how successful this experiment of extreme personalized marketing panned out. [...]

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