Archive for October 2010

My “Meat & Potatoes” Plugins

by Paul Wilson

My “Meat & Potatoes” Plugins

I’ve come to conclude that every year I need to evaluate my WordPress plugins and decide what’s valuable and what is excess. Sometimes I get in a rut and use the same plugin over and over without looking at what has recently been developed.

Recently, I have done a plugin inventory and realized there are a lot of really cool plugins that I could be using (and some old ones that are no longer necessary). From this inventory I have updated what I call my “Meat & Potatoes” plugins. These are the plugins that I use on most every new blog install. I say I add these plugins with most blogs because there are two types of blogs people setup—blogs that want comments and blogs that hate comments.

 
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4 Quick Tips On Making A Video Go Viral

by Paul Wilson

4 Quick Tips On Making A Video Go Viral

If you want a good tutorial and an in progress case study on creating viral web videos, than check out today’s New York Times’ article on political YouTube Ads. The article is about Ladd Ehlinger’s work on creating successful (aka viral) YouTube political ads. It particularly follows Ehlinger’s creation of an ad for Republican candidate Sean Bielat of Massachusetts. After reading the article there were four take-aways I gained on how to have a video go viral. With the November elections around the corner we will have to see if having a viral YouTube video makes any difference in winning! ~Paul

1. Creating Buzz Around the Buzz
I think the major ingredient Ehlinger capitalizes on is the political hot-spots that are going on right now. It’s not necessary to completely create your own buzz. It seems the videos that do the best are those which focus on current interest (think Obama Girl in 2008).

2. Holding Hands with Traditional Media
One aspect the New York Times pointed out (in the video accompanying the article) was that Ehlinger’s major goal for his video was to get it on TV. Not as a commercial, but rather as part of the news. I don’t live in Massachusetts and won’t be voting for either candidates, but I am compelled to make a personal note to watch Mr. Bielat’s ad when it comes out. It looks like the New York Times helped Ehlinger’s achieve his goal by writing about his goal Ü.

 
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How to Quickly 301 pages in WordPress

by Paul Wilson

How to Quickly 301 pages in WordPress

Lately, I have been getting a lot of requests on how to 301 pages in WordPress. It is actually a really simple process, but a step that makes it even easier is using a plugin titled, WP htaccess Control.

This plugin makes optimizing your .htaccess file very easy, and therefore, I have added it to my “meat and potato” plugins I use to setup every blog with. I will have to write another post on what all the features are, but in short this plugin gives you access to your .htaccess file via your WordPress admin dashboard.

To setup a 301 with the WP htaccess Control plugin, you need to go to the plugin admin (titled WP htaControl). Here go to the third menu (custom htaccess) and enter the following code (be sure to change the structure and domain for your circumstances:

 
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