Archive for May 2011

A New Type of Marketing Lingo

by Paul Wilson

A New Type of Marketing Lingo

When contemplating what to write for this post a clip, introduced to me recently, kept playing through my mind. So, to put this post into context I ask you watch the video before reading on.

You gotta admit, that was pretty funny! I am not familiar with this show, but if you’ve been around marketing for a while you might feel that the creators found their inspiration from the Internet marketing world.

There is no doubt that a complex marketing vernacular exists. It isn’t exactly Tolkien, but if you are new to the industry you’ll have your work cut out trying to understand what everyone is talking about.

 
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The Mormon Church Also Knows Social Media

by Paul Wilson

The Mormon Church Also Knows Social Media

Back in December, I wrote a post about how the Church of Jesus Christ of Latter-day Saints (a.k.a. the Mormon Church or LDS Church) knows SEO. At the time, many influential SEO bloggers were showcasing the strength of the Church’s SEO efforts.

Yesterday, the LDS Church did a press release on their social media efforts. It seems that the Mormon Church is also quite proficient in social media. According to their press release, “…six of the Church’s official Facebook pages are ranked among the top 100 in the “Church/Religious Organization” category — including two in the top 25.”

These pages, according to AllFacebook.com, are:

 
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21 Tools To Check Your Backlinks

by Paul Wilson

21 Tools To Check Your Backlinks

A few days ago I wrote about how you can redirect bad backlinks pointing to your website. Of course, this tactic is only helpful if you know what links are pointing to your website. Below is a list of websites that assist in displaying your backlink landscape. There are quite a few to choose from, but ultimately it just comes down to finding the one that best suits you.

One thing to consider when using these backlink tools is that most of them (with the exception of seomoz) use Yahoo’s search results. This is important, since Yahoo only shows your website’s first thousand backlinks. Usually, this isn’t a big deal, because many websites don’t have that many backlinks. However, as your site grows you will hopefully go over the thousand limit. If you want to take your backlink strategy more seriously I recommend looking at the paid backlink tools in helping you stay on top of your backlink game!

In the meantime, the below tools will help you get started on your seo backlinking efforts. If you know other backlink checking websites/tools let me know and I will add them to the list. ~Paul W.

 
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