When contemplating what to write for this post a clip, introduced to me recently, kept playing through my mind. So, to put this post into context I ask you watch the video before reading on.
You gotta admit, that was pretty funny! I am not familiar with this show, but if you’ve been around marketing for a while you might feel that the creators found their inspiration from the Internet marketing world.
There is no doubt that a complex marketing vernacular exists. It isn’t exactly Tolkien, but if you are new to the industry you’ll have your work cut out trying to understand what everyone is talking about.
Yesterday, the LDS Church did a press release on their social media efforts. It seems that the Mormon Church is also quite proficient in social media. According to their press release, “…six of the Church’s official Facebook pages are ranked among the top 100 in the “Church/Religious Organization” category — including two in the top 25.”
A few days ago I wrote about how you can redirect bad backlinks pointing to your website. Of course, this tactic is only helpful if you know what links are pointing to your website. Below is a list of websites that assist in displaying your backlink landscape. There are quite a few to choose from, but ultimately it just comes down to finding the one that best suits you.
One thing to consider when using these backlink tools is that most of them (with the exception of seomoz) use Yahoo’s search results. This is important, since Yahoo only shows your website’s first thousand backlinks. Usually, this isn’t a big deal, because many websites don’t have that many backlinks. However, as your site grows you will hopefully go over the thousand limit. If you want to take your backlink strategy more seriously I recommend looking at the paid backlink tools in helping you stay on top of your backlink game!
In the meantime, the below tools will help you get started on your seo backlinking efforts. If you know other backlink checking websites/tools let me know and I will add them to the list. ~Paul W.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure