Archive for January 2012

A Case Study Showing How Bing is Inferior to Google

by Paul Wilson

A Case Study Showing How Bing is Inferior to Google

We have seen in the past few years Bing growing leaps and bounds in the search market. However, the growth really isn’t coming from Google’s market share, though it has nibbled some away. Instead Bing is growing because it is cannibalizing its partner Yahoo!

Growth is growth though, and Bing is becoming a significant player in the search industry. As a search marketer this is obviously very important to me. I personally don’t care how my users find my website (Google, Bing, or their mother), just that they do find it.

Yet, there is a significant problem with Bing that continues to hurt them—quality. Hate or love Google, it is hard to deny that their quality is light years ahead of Bing. Due to this fact, Google recently has become extremely sensitive about Bing stealing utilizing Google results.

 
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11 MORE Common SEO Mistakes (part 2)

by Paul Wilson

11 MORE Common SEO Mistakes (part 2)

With the birth of the new year comes the renewed determination to push out content that sits in my drafts folder being perpetually worked on. This post has been one of my perpetual projects since I wrote part one waaaaaay back in September on common SEO mistakes.

Originally with this post there were 16 total mistakes, but the last five were the main road blocks in the post being published. However, with just the below 11 tips this article is already almost 2000 words long. So I don’t think the omitted five mistakes will be missed too much. ~Paul W.

1. Assuming rankings mean traffic

Often I get emails from alleged SEO companies informing me that I am not ranking on some keyword like “I am looking for an Internet Marketing Firm in Methow Valley Washington.” Not only does the town of Methow Valley in Washington state only have 1,300 residents the SEO for this local keyword has zero organic traffic. Yes, I could easily spend a little effort to be #1 for this keyword (and this post probably will do that for me), but why? Instead, the best strategy is to find targeted keywords that drive a decent traffic. The longtail strategy of targeting a large amount of obscure keywords does work, but be sure that if you are going to rank on these keywords that they do have some traffic.

 
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