To create a relationship that will develop into a long lasting business relationship you need to create value and trust. The steps are simple and in fact natural. We just seem to forget these things when it comes to making money. All of a sudden making money clouds out the thoughts of creating trusting relationships, even though it would make us much more money in the long run.

The first step in establishing this type of trust is to simply give the people what they want. What are they searching for? What are their ultimate desires? Know the answers to these questions and provide the answers.

People search for things because they want answers or information. So why not give them the information they are searching for? This is what starts the trust process. Providing information, not advice, naturally draws people towards you and causes them to be interested in whatever you are involved in. Some people call this sellacation which simply means making sales through educating prospects. While this is a good approach it is incomplete.

You really want to create trust though education and charisma. Charisma can be a difficult one to convey over the Internet but it is very possible. With today’s Web 2.0, or more interactive internet, it has become easier to become a trusted virtual friend who provides valuable information.

Providing great information is great but having a video coupled with the information is ten times better. Videos allow for a quicker relationship building process. This simply means people trust you more quickly when they can see you talking and providing valuable information.

Information is king when it comes to creating a relationship online. Videos make this process much easier and quicker.

Let’s concentrate on providing the information. The videos will basically be repeating the information so they are not as difficult. Let’s say that someone is searching for “how to start a home based business”. Well, you will be right there to greet them with information on how to start a home based business. You will not initially tell them about your product, service, or business as this would cause immediate skepticism. You will simply provide helpful information and establish a trusting relationship in the beginning.

Worry not, as this strategy will pay long term dividends. Just provide the answers they are searching for. Create a website page or blog post. Create a video that can be uploaded in YouTube or any video service. Write an article that can be published on any of the many article directories.

You’ll be spreading helpful information all over the Internet related to your industry and naturally attracting business prospects. Even if you are just trying to create trust on your own website this method will work wonders. Have fun with it and help people.

This is a new generation and the same ole sales tactics drive people away. This generation is more skeptical and analytical about almost anything. They take more time to think about decisions and wait until they feel comfortable with the person or company selling the product or service.

This principal is so powerful that it causes people to delay or forgo a decision that is obviously and logically the best decision they could make concerning a variety of life matters. You could even say that if trust is not present in a relationship or transaction then people in general will be predictably irrational no matter how obviously good a decision may be.

Emotions always take priority over intellect. Trust is rooted in intellect but is a stronger emotion. Not to get too deep into psychology here but it does help to understand your target market. All emotions stem from thoughts. So if your prospects are not having the right thoughts when they look at your information then they will not trust you.

On a side note, I want to mention that this is not about manipulation. This is simply about understanding people and giving them what they already want.

Human nature can be fascinating and if understood, increase your conversion rates and profitability. Large companies spend millions of dollars a year in market research to understand their market better and refine their advertising. These large companies understand that behavioral economics play a huge role in profits.

Anyway, back to the trust factor. Trust should be the number one thing you establish in the beginning. Delaying the urge to directly pitch someone on your product, service, or business opportunity will pay large dividends. The problem with most business owners is they can’t resist the urge to sell a prospect on something before they have established this trust. The result is they end up scaring most of their potential customers off who would have otherwise bought something.

A little knowledge and patience can go a long way to make you more money here. Understanding how to establish trust will make you rich. The best salesmen in the World understand the need for trust. However, you’re going to be establishing trust without actively selling anything. Your visitors will learn to trust you and sell themselves. Ultimately, you will become a trusted friend whose advice to purchase something is always taken seriously.

I’ll speak more on how to actually establish this type of trust in tomorrow’s training.

Whether you celebrate
Christmas or not, we wish you peace, happiness,
joy and all good things during this holiday
season.

The powerful Google boasts an astounding 64% of all searches done on the Internet as of March 2007(1). What does this mean for elections? It means that those who acknowledge the Internet’s importance and have the right internet marketing expertise working for them, can boost their campaign in a very big way.

Of course Google is not the only venue to increase ones voter base. Yahoo, MSN, and Ask.com claim 34% of the U.S. searches together(1). As you can see Google wins.

Mastering the art of internet marketing in each of the major search engines will certainly bring in more votes in this internet age. However, optimizing a website for all major search engines is nearly impossible. As most individuals discover this frustration they decide to focus their energy and time on the one that will bring the most fruit, Google.

Doing generic searches in Google for terms such as “2008 elections” brings up top ten results with mostly social-input, social-network type sites which also shows the power of such e-venues. Get more specific in your search such as typing in the exact name of the candidate of interest and you’ll probably get that candidates official website as the number one result(hopefully for them). Of course this has a lot to do with Google’s link popularity factor since official sites attract a lot of people wanting to link to official candidate sites.

So do you think the candidates care about how their sites rank in Google? Of course they do. They would be silly not to. From an internet marketing perspective what can we learn from this? Run for president and your site will soar in the Google rankings. No really, link popularity is still very very important. There are other important factors of course but getting other sites to link to you will always trump most of them. These official campaign sites get so much attention and PR that their backlinks are constantly growing. Most of us can’t create that kind of buzz but that shouldn’t stop us from trying.

As Google has changed their algorithms it has become increasingly difficult to do anything but make a great site with great content and hope backlinks come naturally. Of course this doesn’t mean its time to freeze the SEO efforts. Look at it this way, these changes at Google are just weeding out the weak webmasters looking for quick and easy ways to rank well. They fall out easily while you’re still left working every day to create a valuable site that will gradually rise to its deserved position.

References:
1.http://www.hitwise.com/press-center/hitwiseHS2004/searchenginesmarch2007.php