Getting People to Trust You
Causing people to be attracted to you is about more than just working to making people like you. If you just want to know how to make friends then I recommend the book “How to Win Friends an Influence People”. However, marketing goes further than creating friendly relationships.
To create a relationship that will develop into a long lasting business relationship you need to create value and trust. The steps are simple and in fact natural. We just seem to forget these things when it comes to making money. All of a sudden making money clouds out the thoughts of creating trusting relationships, even though it would make us much more money in the long run.
The first step in establishing this type of trust is to simply give the people what they want. What are they searching for? What are their ultimate desires? Know the answers to these questions and provide the answers.
People search for things because they want answers or information. So why not give them the information they are searching for? This is what starts the trust process. Providing information, not advice, naturally draws people towards you and causes them to be interested in whatever you are involved in. Some people call this sellacation which simply means making sales through educating prospects. While this is a good approach it is incomplete.
You really want to create trust though education and charisma. Charisma can be a difficult one to convey over the Internet but it is very possible. With today’s Web 2.0, or more interactive internet, it has become easier to become a trusted virtual friend who provides valuable information.
Providing great information is great but having a video coupled with the information is ten times better. Videos allow for a quicker relationship building process. This simply means people trust you more quickly when they can see you talking and providing valuable information. This is no different in the life or car insurance business.
Information is king when it comes to creating a relationship online. Videos make this process much easier and quicker.
Let’s concentrate on providing the information. The videos will basically be repeating the information so they are not as difficult. Let’s say that someone is searching for “how to start a home based business”. Well, you will be right there to greet them with information on how to start a home based business. You will not initially tell them about your product, service, or business as this would cause immediate skepticism. You will simply provide helpful information and establish a trusting relationship in the beginning.
Worry not, as this strategy will pay long term dividends. Just provide the answers they are searching for. Create a website page or blog post. Create a video that can be uploaded in YouTube or any video service. Write an article that can be published on any of the many article directories.
You’ll be spreading helpful information all over the Internet related to your industry and naturally attracting business prospects. Even if you are just trying to create trust on your own website this method will work wonders. Have fun with it and help people.