A Case Study Showing How Bing is Inferior to Google

by Paul Wilson

A Case Study Showing How Bing is Inferior to Google

We have seen in the past few years Bing growing leaps and bounds in the search market. However, the growth really isn’t coming from Google’s market share, though it has nibbled some away. Instead Bing is growing because it is cannibalizing its partner Yahoo!

Growth is growth though, and Bing is becoming a significant player in the search industry. As a search marketer this is obviously very important to me. I personally don’t care how my users find my website (Google, Bing, or their mother), just that they do find it.

Yet, there is a significant problem with Bing that continues to hurt them—quality. Hate or love Google, it is hard to deny that their quality is light years ahead of Bing. Due to this fact, Google recently has become extremely sensitive about Bing stealing utilizing Google results.

 
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11 MORE Common SEO Mistakes (part 2)

by Paul Wilson

11 MORE Common SEO Mistakes (part 2)

With the birth of the new year comes the renewed determination to push out content that sits in my drafts folder being perpetually worked on. This post has been one of my perpetual projects since I wrote part one waaaaaay back in September on common SEO mistakes.

Originally with this post there were 16 total mistakes, but the last five were the main road blocks in the post being published. However, with just the below 11 tips this article is already almost 2000 words long. So I don’t think the omitted five mistakes will be missed too much. ~Paul W.

1. Assuming rankings mean traffic

Often I get emails from alleged SEO companies informing me that I am not ranking on some keyword like “I am looking for an Internet Marketing Firm in Methow Valley Washington.” Not only does the town of Methow Valley in Washington state only have 1,300 residents the SEO for this local keyword has zero organic traffic. Yes, I could easily spend a little effort to be #1 for this keyword (and this post probably will do that for me), but why? Instead, the best strategy is to find targeted keywords that drive a decent traffic. The longtail strategy of targeting a large amount of obscure keywords does work, but be sure that if you are going to rank on these keywords that they do have some traffic.

 
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The Heroes and Villains of the Internet [Infographic]

by Paul Wilson

The Heroes and Villains of the Internet [Infographic]

“I don’t want you with me! I don’t need you! I don’t need anybody! With my strength — my power — the world is mine!” ~The Incredible Hulk

As a kid I loved all the super hero comics, and now, thanks to Hollywood, I can relive them through the movies. Yet, it is even more fun when cartoonist Caldwell Tanner from the College Humor fame turns Internet companies into these same heroes and villains.

Below you will see heroes like Google, Facebook, Amazon, and several others showcasing their unique Internet powers. Unfortunately, I feel that Caldwell has left out some important heroes/villains and some iconic Internet sites. If I were an illustrator I would add them, but alas that is not one of my super powers.

 
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Terminal Symptoms of Working in Social Media

by Paul Wilson

“I am convinced that we are in a terminal process.” ~E. P. Thompson

I found this list on SocialFresh.com which helps you diagnose if you are addicted to Social Media work. Quite enlightening.

A while ago, I wrote a post about how social media itself is more addicting than porn, but I never thought to take into consideration the addictive nature of those who create it. This is most likely because I am among the ranks of these deeply troubled souls!

 
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Corporate SEO Salaries

by Paul Wilson

Corporate SEO Salaries

Yesterday, I was a guest speaker for a university Social Media class. The teacher wanted me to cover SEO and left the specific subject wide open. I chose to present part of the “Importance of SEO” slide deck which I often give to business owners. I also covered the basics of SEO and finished with the main strategy I use to compete on difficult keywords.

The students are in the MBA program and I wished I had shared with them the below infographic by Onward Search. Not all, but most of my MBA friends are hyper focused on the corporate world, and seeing the pay spectrum of corporate SEO jobs might have been helpful.

As it was, I think my presentation fell kind of flat with them. I didn’t manage my time wisely and had to rush through some technical areas, which was a mistake. Several students eyes slowly glossed over from disconnect, and I swear I could almost see the reflection in their bored glossy eyes of the solitary game they were playing on their laptop!

 
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Web Designers VS Web Developers [Infographic]

by Paul Wilson

Web Designers VS Web Developers [Infographic]

Today is dragging for me so I thought I would post a little humor that my little brother has been emailing me (my type of forwarded emails). Hope you enjoy! ~Paul W.

“The life of the creative man is lead, directed and controlled by boredom. Avoiding boredom is one of our most important purposes.” ~Susan Sontag

“You’ll find boredom where there is the absence of a good idea.” ~Earl Nightingale

 
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A Strong Case For Google+

by Paul Wilson

A Strong Case For Google+

Like most of the Internet marketing world I signed up for G+ (a.k.a Google+ or Google Plus) right when it came out. I played with it for a few days, tried out different features, and then mostly forgot about it.

I still get notified when people add me to their circles, but I haven’t really engaged with the new social toy since its first launch. However, the below video makes a strong case on why I (and others who use Google products) should take G+ more seriously.

Yet, I still have to wonder if G+ will really live up to its hype, and what will happen if it doesn’t. There are plentiful Google initiatives which have met their demise over the years due to the lack luster of their services. Such Google products like:

 
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Infographic: Your Social Posting Decision Flow

by Paul Wilson

Infographic: Your Social Posting Decision Flow

A fun infographic from breakingcopy.com on deciding exactly what social network you should post to.

Clever thoughts bubble up constantly, but what’s the right venue for all of them? Now you can consult this handy graphic to help make those hard choices among Google+, Foursquare, LinkedIn, Facebook and Twitter. Dilemma solved!

 
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32 Halloween Costumes for Internet Marketing Geeks

by Paul Wilson

32 Halloween Costumes for Internet Marketing Geeks

“I knew I’d arrived when I saw people dressing up on Halloween as my character.” ~Jane Badler

Saturday my family and I went to a Halloween party/dinner. However, at 1pm we were still having troubles trying to decide what to go as. A few web searches showed that there are some ambitious and creative people out there when it comes to Halloween costumes.

This got me thinking, and I started typing in Internet marketing costumes ideas. I was surprised (and probably shouldn’t have been) to see that marketing geeks truly show their love for their industry come Halloween. Below are the top family friendly costumes I found that will bring out the web geeky kid in all of us.

 
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15 Common SEO Mistakes (part 1)

by Paul Wilson

15 Common SEO Mistakes (part 1)

Recently, I wrote about seeding your blog footer. This is a little experiment of mine, which adds content to the footer to help further focus the keywords found on MyMarketer.

This case study is still going, but one of the footer seeds I have is the top search marketing mistakes. I display both Pay Per Click and Search Engine Optimization mistakes, but only have 10 mistakes for each focus.

When I compiled the list of mistakes I had a much longer list than 20, but footer seeds are suppose to be condensed posts and thus many search mistakes on my long  list had to fall to the wayside.

 
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