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Posts tagged ‘image’

Apr 01, 2009

Happy April Fools! by Paul Wilson

Welcome to MyMarketer, the blogging cubicle of Paul Wilson! Please feel free to subscribe to my rss, or let me know if you have any questions. Thanks for visiting! aprilfools2

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Mar 20, 2009

Yahoo Fail by Paul Wilson

yahoo-fail Related Posts: Web Marketing Done Poorly The Adorable Face of Affiliate Marketing 15 Common SEO Mistakes (part 1) 3 Doors Down—A True SEO Music Video Ü This Years BUM Award: Joost de Valk

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Oct 23, 2008

Web Marketing Done Poorly by Paul Wilson

I have made my fair share of spelling mistakes in my own marketing campaigns. So, it is somewhat heart warming to see large corporations make similar mistakes. I found this gem in an email newsletter I received, which boasts of a readership of 78,000. The true irony though, is that this is an ad from an institution promoting “Higher Education.” What a hard lesson to learn in proof reading your ads before launching them. ~Paul W

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• Tips On Creating Great Content

  1. Blog differently

  Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example: 3 Doors Down—A True SEO Music Video Ü

  2. Blog imperfectly

  Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan

  3. Blog the future

  Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!

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• How To Do Web Marketing Better

  Adapted from How To Work Better

  1. Be unique
  2. Give more than you take
  3. Do one task at a time
  4. Find and resolve problems
  4. Access others' knowledge
  5. Listen to feedback
  6. Learn to be inquisitive
  7. Test, test, test
  7. Distinguish sense from nonsense
  8. Grow from mistakes
  9. Accept change as inevitable
  10. Befriend your competition
  11. Study different industries
  12. Learn to build not game
  13. Understand the motivation of emotion
  14. Work for yourself
  15. Build loyalty
  16. Don't fear failure
  17. Study the past, critique the future
  18. Ignite users' curiosity
  19. Allow creativity to flourish
  20. Never give up

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• Top Search Marketing Mistakes

  PPC

  * Mistaking CTR for Conversion
  * Not using negative keywords
  * Unoptimized landing pages
  * Using all default settings
  * Ignoring tracking results
  * Not using Geo-Targeting
  * Not using Day Parting
  * Not proofreading your ads
  * Only using Broad Match
  * Giving up too soon

  SEO

  * Unoptimized title tags
  * Poor content
  * Slow site speed
  * Ignoring social media
  * Forgetting about conversion
  * Not staying current on SEO changes
  * Using splash pages
  * Overuse of Ajax
  * An unbalanced backlink profile
  * Ignoring site structure

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