Posts tagged ‘marketing mistake’

Dec 12, 2011

Netflix’s Bad Marketing & Why I Won’t Return

by Paul Wilson
Netflix’s Bad Marketing & Why I Won’t Return

So, I know this horse is pretty dead, but I think I am going to kick it one more time. As many already know, a few months ago Netflix angered their user base by breaking up and charging more for their services.

My wife and I were one of the many customers that canceled our account with them when they made these changes. The change on their part really made us ask how valuable was this service really to us. I know we would have kept on paying our $9.99 monthly fee without asking this question if they had maintained their usual course. However, once we did ask the question we realized that there was enough free streaming (hulu) and paid DVD (redbox) services for us to confidently walk away from our Netflix addiction.
 
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Mar 20, 2009

Yahoo Fail

by Paul Wilson
Yahoo Fail

yahoo-fail

Related Posts:
 
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Oct 23, 2008

Web Marketing Done Poorly

by Paul Wilson
Web Marketing Done Poorly

I have made my fair share of spelling mistakes in my own marketing campaigns. So, it is somewhat heart warming to see large corporations make similar mistakes. I found this gem in an email newsletter I received, which boasts of a readership of 78,000. The true irony though, is that this is an ad from an institution promoting “Higher Education.” What a hard lesson to learn in proof reading your ads before launching them. ~Paul W
 
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