Posts tagged ‘marketing philosophy’

Dec 12, 2011

Netflix’s Bad Marketing & Why I Won’t Return

by Paul Wilson
Netflix’s Bad Marketing & Why I Won’t Return

So, I know this horse is pretty dead, but I think I am going to kick it one more time. As many already know, a few months ago Netflix angered their user base by breaking up and charging more for their services.

My wife and I were one of the many customers that canceled our account with them when they made these changes. The change on their part really made us ask how valuable was this service really to us. I know we would have kept on paying our $9.99 monthly fee without asking this question if they had maintained their usual course. However, once we did ask the question we realized that there was enough free streaming (hulu) and paid DVD (redbox) services for us to confidently walk away from our Netflix addiction.
 
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Aug 06, 2009

The Problem of Sustainability

by Paul Wilson
The Problem of Sustainability
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No matter how great and destructive your problems may seem now, remberer, you're probably only seeing the tip of them.

So, this last week I have been in Las Vegas taking a Java Boot Camp course.  Frankly, it has been a rough go for me. Having been on the marketing side for so long my mind just doesn’t want to simulate into the “everything must have a defining class” universe.

This being the case, my mind is always looking for creative outlets—even in my java reading. Yes, it is possible to do this. In fact, I found a spectacular quote that relates well to personal web marketing:
 
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Jul 01, 2009

The Great Marketing Philosopher Seth Godin

by Paul Wilson

I had the opportunity to meet Seth Godin when he came to Salt Lake in 2007—quite an amazing man. I own a lot of his books and see him as one of the great marketing thinkers and philosophers of all time.

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